Innovator ETFs: Home of Defined Outcome ETFs, including 100% Buffer ETFs™, Buffer ETFs™, Defined Income ETFs™, Defined Protection ETFs™, and Accelerated ETFs. BALT, AJAN, TJUL, SFLR, BUFF, and BUFB. Built on a foundation of innovation.
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LISTING 10/1: TWO DUAL DIRECTIONAL ETFS Register for a Webcast
Prepare for a Wide Range of Outcomes
Designed to provide:
REBALANCING 10/1
15% Downside Protection
S&P 500 ETF Exposure
1-Year Outcome Period
11.40% - 12.80% Cap Range¹
Implementation: Equity Sleeve
LISTING 10/1
DDFO
DUAL DIRECTIONAL PAYOFF
S&P 500 ETF Exposure
1-Year Outcome Period
7.12% - 8.62% Upside Cap Range²
15% Inverse Cap / Buffer
REBALANCING 10/1
20% Downside Protection
S&P 500 ETF Exposure
3-Month Outcome Period
2.03% - 2.99% Cap Range¹
Implementation: Cash Sleeve
The funds seek the above parameters. There is no guarantee the funds will achieve their investment objectives. The Funds have characteristics unlike many other traditional investment products and may not be suitable for all investors. For more information regarding whether an investment in the Funds is right for you, please see "Investor Suitability" in the prospectus.
Dual Directional & October Buffer ETFs™
Innovator lists two new Dual Directional ETFs (DDTO & DDFO) on October 1st that offer the potential for positive returns in both down and up markets. Learn more
On October 1st, 26 ETFs rebalance, providing new caps and fresh downside buffers.
View all October ETFs
Managed Outcome ETFs®
Innovator offers a full suite of Managed Outcome ETFs®: single-ticker solutions designed to provide risk-managed core equity exposure with growth potential.
•  Managed Floor Product Brief
•  Equity Managed Floor ETF® (SFLR) Details
•  Getting Started with Innovator ETFs®
WHAT'S NEW
Defined Outcome ETF™ Model Portfolios
New Tool Alert: ETF Finder
Bruce Bond nominated for the 2025 etf.com Lifetime Achievement Award
UPCOMING WEBINARS
The Bubble Always Bursts:
Be Prepared with Dual Directional ETFs
October 1st @ 12 PM ET
With markets at all-time highs and uncertainty looming, hear how Dual Directional ETFs may offer a timely strategy to prepare portfolios for a market burst. Q & A will follow.
Listing 9/24: New High Income Autocallable ETFs (ACEI & ACII)
September 24th @ 2 PM ET
Learn about our new Autocallable ETFs that provide single-ticker access to laddered portfolios of autocallable instruments, delivering differentiated monthly income derived from equity performance.
 
Leading the Defined Outcome ETF Revolution™
ACEI, ACII, DDTO, AND DDFO ARE NOT YET AVAILABLE FOR TRADING. CLICK THE TICKERS TO VIEW THE FUND'S SEC FILING. DUAL DIRECTIONAL ETFS: INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION BUT HAS NOT YET BECOME EFFECTIVE. THESE SECURITIES MAY NOT BE SOLD NOR MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES EFFECTIVE. THIS COMMUNICATION SHALL NOT CONSTITUTE AN OFFER TO BUY OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER SECURITIES LAWS OF ANY SUCH STATE. AN INDICATION OF INTEREST IN RESPONSE TO THIS ADVERTISEMENT WILL INVOLVE NO OBLIGATION OR COMMITMENT OF ANY KIND.
1. The estimated cap ranges are based on the 20 trading days prior to 9/18/2025 and are shown gross of the fund's management fee.
2. The estimated cap range is shown gross of the fund's management fee.
Investing involves risk. Principal loss is possible. All rights reserved. Innovator ETFs are distributed by Foreside Fund Services, LLC.
The Fund's investment objectives, risks, charges and expenses should be considered carefully before investing. The prospectus and summary prospectus contain this and other important information, and it may be obtained at innovatoretfs.com. Read it carefully before investing.
The following marks: Accelerated ETFs®, Accelerated Plus ETF®, Accelerated Return ETF®, Barrier ETF®, Buffer ETF™, Defined Outcome Bond ETF®, Defined Outcome ETFs™, Define Your Future®, Enhanced ETF™, Floor ETF®, Innovator ETFs®, Leading the Defined Outcome ETF Revolution™, Managed Buffer ETF®, Managed Outcome ETF®, Step-Up™, Step-Up ETFs®, Defined Protection ETF®, 100% Buffer ETFs™ and all related names, logos, product and service names, designs, and slogans are the trademarks of Innovator Capital Management, LLC, its affiliates or licensors. Use of these terms is strictly prohibited without proper written authorization.
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